Even if you've merely seen a few posts on Instagram or TikTok, yous volition take probable come up beyond the phrase 'link in bio'. Information technology pops up everywhere, from your favorite brand's product posts to the latest snap from that #CottageCore business relationship you follow.

But what does 'link in bio' actually mean? Why are people e'er using it? And should yous go in on the activeness too? Let'southward find out!

Bonus: Download a gratuitous checklist that reveals the exact steps a fitness influencer used to abound from 0 to 600,000+ followers on Instagram with no upkeep and no expensive gear.

What does "link in bio" mean?

Creators on Instagram and TikTok use the phrase "link in bio" to tell their audition they tin get more than data related to a post by clicking the URL in their bio.

Anyone tin add a link to their bio on Instagram and whatever Concern account holder can add together one to their TikTok. Once there, creators describe attention to the link by mentioning it in the content they mail service.

boreal folk link in bio Instagram post

There are rumours that saying "link in bio" in Instagram captions reduces mail reach and engagement, so we did an experiment to exam the theory. Spoiler: proverb "link in bio" actually increased our engagement and reach, but you tin can watch this video to see the details:

'Link in bio' is the simply way Instagram and TikTok creators with fewer than 10,000 followers can send people off-platform. Accounts with more than 10,000 followers are immune to add links to their Stories.

Most creators use their Instagram and TikTok bio link to send viewers to i of six things:

  • Their website
  • Their other social media profiles
  • A blog
  • A product page
  • An online store

… or all of the above (more than on this afterward).

Where is the link in bio on Instagram?

On Instagram, you'll notice the 'link in bio' in the brusk description at the very top of a user'south profile. Information technology sits underneath other important information similar number of posts and follower count.

Venture N, an organisation that promotes tourism in north Scotland, uses its link in bio to direct its audience to its website.

venture north link in Instagram bio

Where is the link in bio on TikTok?

To keep things unproblematic, the bio link is in exactly the same identify on TikTok. Information technology can be constitute inside the bio at the very top of a creator's profile page.

the Rock TikTok link in bio

How to put a link in your Instagram bio

Adding a link to your Instagram bio is a simple process. So elementary in fact that you tin get it done in just iii short steps.

1. Click 'Edit contour' at the top of your profile page

edit profile on Instagram

2. Enter your target URL (the link yous want to promote) in the 'Website' box

enter target URL in Website box

3. Click 'Submit' at the bottom of the page

And, only like that, you've added a link to your Instagram bio.

Quick tip! If you don't see the link when you navigate dorsum to your contour, you probably forgot to hit 'Submit' before navigating away from the page.

How to put a link in your TikTok bio

The procedure is similar on TikTok. Notwithstanding, currently, well-nigh users need a Business account to add a link to their bio.

If you have a Creator account on TikTok and don't have access to the link in bio feature, the first thing you lot demand to exercise is switch to a Business business relationship. To practice it:

1. Click on TikTok menu icon

TikTok menu icon

ii. Click 'Manage business relationship'

settings and privacy manage account

3. Select 'Switch to Business Account'

switch to business account under Manage Account

4. Choose the category that best describes your business

choose a category that best describes account

5. Click 'Next'

At present that'due south done, you're prepare to add a clickable link to your TikTok bio.

1. Click 'Edit profile'

edit profile on TikTok

2. Click 'Add your website'

add your website

3. Enter the URL you desire to feature on your profile

enter URL under website

4. Click 'Save'

Y'all now have a link in your TikTok bio.

link in bio on TikTok profile

How to add together a link in bio with multiple links

The problem with the bio link characteristic on both Instagram and TikTok is that you can simply have 1. You lot can't post links anywhere else on these platforms, so yous have to get crafty to optimize your i opportunity.

For most creators, that means turning one link into multiple links using a landing page.

Merely create a landing page containing all of the links you want to showcase and add a link to that landing folio to your Instagram or TikTok bio.

Bonus: Download a gratuitous checklist that reveals the verbal steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.

Get the free guide right now!

The Tree Council landing page with multiple links

And if that's starting to audio a little complicated. Don't fret, considering in that location are plenty of tools available to help you hands create a multilink landing folio.

Link in bio tools

Create a link in bio landing page with Linktree

Linktree is a free tool that allows you to create a elementary multi-link landing page from basic templates. Information technology'south pretty easy to set up.

Lisa Cutliffe

@edulis multi-link landing page

With the free version, yous'll get templates with some customisation options and access to a simple statistics interface and so you tin see how your page is performing.

If you lot pay $6 per calendar month to go Pro, y'all'll be able to remove Linktree's logo from your landing folio, access better analytics and customisation options, every bit well every bit Linktree'south social media retargeting characteristic.

Create a one-click bio with Hootsuite

If you apply Hootsuite to manage your social media, you lot tin can create a link tree from your dashboard using oneclick-bio.

With oneclick-bio, y'all can create simple link in bio landing pages with text-filled buttons like those offered by Linktree. Simply you lot can likewise add together social media links and an image gallery.

You can utilize the images feature to recreate posts from your Instagram or TikTok account in oneclick-bio. Just, unlike your posts in-platform, you tin add clickable links to the images in your one-click.bio.

oneclick-bio images of sporty shoes

And then, anyone navigating to your landing page from your Instagram or TikTok account will be able to access a clickable version of the post they were interested in.

Discover out how to create a ane-click.bio landing page here.

Create a landing page with Unbounce

If you've got a chip more than time on your hands and would adopt a completely customisable link in bio landing folio, y'all tin can create one using a landing page builder like Unbounce.

With Unbounce, you lot can create a fully branded landing page that perfectly complements your Instagram or TikTok profile. Use a simple drag and driblet builder or super smart AI to become the job done.

5 Link in bio tips to bulldoze more traffic to your website

Highlight your nearly important links

Less is more when information technology comes to multi-link landing pages. Resist the urge to include every link under the sunday. The last thing you lot desire is to distract people from what's of import.

Proficient things to highlight on your link in bio landing folio include:

  • Your website home page
  • Your latest or most popular piece of content
  • Data well-nigh a sale, promotion or giveaway
  • Links to your other social media accounts
  • Your online storefront or top product folio
  • Your all-time performing atomic number 82 magnet

Friction match your links to your goals

What links you cull to include in your link in bio landing folio will depend on what you want it to attain.

If yous want to build your email list, you might skip the other social media account links just put your lead magnet and listing sign up front end and centre.

On the other hand, if you're on Instagram or TikTok to drive sales, y'all'll want to focus attention on your online storefront and latest sale or giveaway.

Offer value, non the hard sell

Someone who'due south followed a 'link in bio' request from Instagram or TikTok is probably new to your content. So, it's best to avert the hard sell on your landing page.

Focus instead on offering value. For case, you could:

  • Offer sectional deals or discounts for people who buy via your landing folio
  • Link to your most-read or most useful piece of content
  • Include a good introduction to yous or your brand

Hodmedod landing page

Continue your link in bio link short

Both Instagram and TikTok brandish your full URL in your bio. So you want it to be something short and powerful.

Some link in bio tools allow you to customise your URL. If you can practice it, you should!

You tin utilize this space to mention your brand proper noun and include a call to action. For instance:

world wide web.mybrand.ca/learnmore

www.mybrand.ca/sayhello

www.mybrand.ca/shopnow

world wide web.mybrand.ca/welcome

Hodmedod customized link in bio

Customised links are impactful, easy to call back and more likely to inspire clicks.

And don't worry if you can't create a short URL at source. Yous can utilize a URL shortening tool like ow.ly, accessible from the Hootsuite dashboard, to create ultra snappy links.

Use emojis to highlight your in-postal service 'link in bio' phone call out

Once y'all accept a super sleek link in bio landing page, you'll want to try extra hard to bulldoze traffic to your profile. Ane mode to practice information technology is to apply emojis to draw attention to your link in bio CTA.

You don't have to go total gen Z though. One or 2 well-placed emojis is all it takes.

well placed emojis

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